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Translations of common expressions: ‘Grass-fed lamb, half price!’

April 17, 2018

We didn’t even need to do it. This is the most heart-wrenching truth of all.

There's an Elephant in the Room blog

This was a promotion by a supermarket, heard recently in a TV ad break. With a great deal encapsulated in very few words, it’s a cynical bit of mind-bending although there was a time I wouldn’t have realised; that’s the art of the media advertisers whose brainwashing expertise is relied upon to normalise practices that, by rights, should make us retch. Let’s take a closer look.

‘Grass-fed’

Well what else would we expect? Any phrase that seeks to make a virtue out of what we all – and particularly those who actively promote harming other animals – would regard as ‘normal’ and ‘natural’, tends to make me curious. We see it used about so many different species; ‘grass fed beef’, ‘corn fed chicken’, ‘pasture raised’ this, and ‘free range’ that. The cynic in me decided to look further, quite frankly not because I have the slightest interest in how this affects…

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