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Thoughts on diluting the vegan message

February 25, 2016

There's an Elephant in the Room blog

sad-pigToday, one of the topics in cyberspace is sites, groups and individuals that call themselves ‘vegan’ when they very plainly are not. ‘So what’s the problem – aren’t they harmless?’ I hear some ask. So I found myself considering two aspects of this; the first is the fact that this hijacking and redefining of a concept such as veganism happens at all, and the second is that these phoney groups always seem to manage to gather followers.

It’s extremely encouraging to see veganism – true veganism – becoming more prevalent and mainstream in the world and that can only be a good thing.

However we live in a culture of media addiction where presentation triumphs so often over substance; a culture of celebrity worship, a culture where ‘trends’ are the star by so which many steer their moral compass through the shifting seas. ‘Vegan’ is becoming a ‘trendy’ word and as a result, there are those who…

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