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Labels and the lies we tell our children

September 5, 2015

There's an Elephant in the Room blog

Child bunnyLabels are an arbitrary thing. They can be informative, but they can also manipulate and they do so shamelessly. For instance, they provide only that information that the creator of the label wishes to convey, and what a label omits can be every bit as telling as what it includes. If I wished to sell a commodity, I would ensure that the label I create for that commodity includes only information that shows my product in a good light. Of course some information that may be slightly less favourable must sometimes be included to comply with legislation, and that’s where ‘small print’ comes in, usually so small as to be off-putting for any but the most determined reader.

So labels are not the truth, the whole truth and nothing but the truth. They are a tool, a manipulative ploy to ensure that behaviour complies with some designated pattern or that our consumer power…

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